Search Engine Optimization (SEO) Specialist.In the various job portals, companies or clients looking to hire entry-level SEO specialists use the following job titles: The need for SEO professionals (all levels) is rising and is one of the most popular job types in the digital marketing industry. SEO SpecialistĪn SEO specialist is a person responsible for improving the rankings of a website in search engines. The hourly rate of a digital marketing consultant can be as low as $30 per hour and as high as $200-$300 per hour. The difference comes from years of experience, the ability to prove their expertise through success stories, and of course, a higher hourly rate for their services. Typically experienced digital marketing professionals are titled Digital Marketing Experts or Digital Marketing Consultants. Chief Marketing Officer – The average salary is $170K per year.įor freelancers, there is no official career path but a title change.Salary can rise to $98K per year based on experience. Digital marketing manager / Digital marketing director – more than 5 years of experience.Digital marketing specialist – 1 to 5 years of experience.Digital marketing specialist (Entry-Level) – No experience.The typical career path of a digital marketing specialist is the following: Entry-Level Digital Marketing Job Posting Typical Career Path To give you an idea of what employers require when hiring entry-level digital marketing professionals, look at the sample job posting below. Job Descriptionįirst-time digital marketing employees typically work as associates of experienced digital marketers and their assigned specific tasks to execute.įor companies that choose to outsource some or all of their digital marketing activities, a digital marketing specialist plays the role of a liaison between the company and the digital marketing agency. A good course will teach you everything you need to know to secure your first digital marketing job. The best way to equip yourself with the necessary skills is to follow a digital marketing course. In general, what differentiates a digital marketing specialist from other entry-level marketing professionals, is that he/she needs to have basic skills in a number of digital marketing disciplines and not focus on just one area. Basic knowledge of SEO and digital marketing tools. Basic content marketing skills (research, write, edit and create content).Basic email marketing skills (sending and optimizing email campaigns).Basic SEO skills (optimizing titles, meta descriptions, working with on-page SEO).Ability to create and analyze Google Analytics reports.Know how to use popular CMS like WordPress, Magento, and Shopify.Ability to work with PPC platforms like Google Ads, Bing Ads, and Facebook Ads. Knowledge of what is Digital marketing and how it works.To work as a digital marketing specialist, you need the following skills: Digital Marketing Manager Salary Skills Needed The average salary for digital marketing managers that reach the top of the ladder is around $86K per year, which is the highest-paying salary for a digital marketing job. Entry Level (less than 1-year experience) – $40K.The average salary of entry-level digital marketing specialists is around $40K per year. Entry-level digital marketing professional.With some experience – professionals with 1-4 years of experience and the necessary qualifications.Ĭompanies looking for entry-level digital marketing specialists use these job titles:.With no experience – holders of a university degree related to marketing, digital media, digital marketing, and/or a digital marketing certificate but no working experience.Entry-Level Digital Marketing SpecialistĪ digital marketing specialist is a junior marketing professional with a diverse set of skills responsible for promoting a website using various digital marketing channels.ĭigital marketing specialists are usually classified into two categories:.These are the best entry-level and junior digital marketing jobs for 2023. Top Entry-Level Digital Marketing Jobs for 2023 The above graph shows how the top digital marketing jobs compare based on the average annual salary for entry-level professionals, mid-career professionals (5 to 9 years of experience), and senior-level marketers (more than 10 years of experience). Best Entry-Level Digital Marketing Jobs (Click to Expand) Digital marketing specialists get a higher starting salary than other marketing job types, and the top salary once they reach senior-level positions is higher than in other jobs. The best entry-level digital marketing job to pursue in 2023 is that of a Digital Marketing Specialist.
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